Just as McDonald's is reeling after an epic Twitter campaign fail, the fast food giant announces some gross, but positive news -- it is no longer going to use a substance, dubbed "pink slime" by chef Jamie Oliver, in its food.
Oliver, known as the Naked Chef, has long been a proponent of a food overhaul in American culture. On his show, "Jamie Oliver's Food Revoltion," he demonstrates the unappetizing process of converting leftover meat trimmings into a beef filler using ammonium hydroxide.
Oliver said the trimmings would typically only be fit for dog or chicken food, but the process transforms it into a "pink slime" fed to humans in McDonald's beef patties.
The chef declared victory after McDonald's pulled their "pink slime," produced by Beef Products Inc (BPI), from its burgers.
"Why would any sensible human being want to put ammonia-filled meat into their children's mouths?" Oliver said.
However, the company denies that Jamie Oliver's food crusade had anything to do with the move.
"The decision to remove BPI products from the McDonald's system was not related to any particular event but rather to support our effort to align our global beef raw material standards," Todd Bacon, Senior Director of U.S. Quality Systems and Supply Chain for McDonald's, said to the Daily Mail.
Whatever the reason, it's probably a good thing the millions of Americans who eat McDonald's will no longer be ingesting a "filler" product that looks more like slime. How's that for #McDStories?
Want to see how it's made? Maybe wait till after lunch time....