Zombies, aliens, cover girls and slasher victims mingled recently when the world’s most talented makeup artists — from special effects to bridal brands — convened to put their best faces forward. The International Makeup Artist Trade Show, produced by Make-Up Artist magazine, is the largest event of its kind, with thousands attending annual meetups in six cities worldwide.
Professionals and brands come to sell discount wares, show off their latest lines and trade techniques. Special guests include blood-and-gore masters, as well as glamour pros like Lancome’s Lisa Eldridge (this year’s keynote speaker). IMATS touches on every shade of “makeup,” from prosthetics and body paint to mink eyelashes and manicures. We immersed ourselves to learn which trends we’re going to be seeing more of in 2016.
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Bold is beautiful
Thanks, Kardashians. One beauty pro we spoke to blames Kim and her kin for the biggest trend of the year: contouring and bold everything. Wingtip eyeliner, sculpted cheekbones and brows you can see from a mile away — it’s all part of a trickle-down from media to the mainstream. And with bold looks comes a bold lip. Black, purple, glitter, dark daytime lips — heavily lined and dramatically reshaped — say we’re not stepping away from the lipsticks, glosses and liners anytime soon.