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MBTA Red Line bathed in JetBlue

For the first time ever an advertiser has blanketed the entire interior of an MBTA subway car.

Jet Blue ads are slathered across the interior of a Red Line car this month for the price of $55,0000. Courtesy of the MBTA Jet Blue ads are slathered across the interior of a Red Line car this month for the price of $55,0000. Courtesy of the MBTA

For the first time ever an advertiser has blanketed the entire interior of an MBTA subway car.

JetBlue paid $55,000 to have panels installed on the car's ceiling, doors and walls, according to T Spokesman Joe Pesaturo. The ads were installed over the weekend, and will remain in the car until the end of the month.

The transit agency typically gets $1,600 for specific spaces designated for ads, Pesaturo said, but will "absolutely" continue to make the interior wrap option available to maximize ad revenue.

Follow Morgan Rousseau on Twitter: @MetroMorgan
Follow Metro Boston on Twitter: @MetroBOS

 
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