With a 25 percent gain in readership over last year, Metro has strengthened its grip as the most-read daily newspaper among adults aged 21-49 in Greater Boston, according to new figures that were just released.
According to market research company Scarborough, Metro has gained more than 50,000 daily readers in the last year, and for the first time ever, reaches more than half a million readers in Boston every week.
These figures show that Metro’s continued focus on exciting editorial content and precise distribution translate into success, especially at a time when the Herald lost nearly 100,000 daily readers – a decrease of 20 percent year over year.
“Metro’s audience is stronger than ever,” said Yggers Mortensen, Metro U.S. publisher and CEO. “We continue to grow, innovate and find new ways to engage Bostonians and deliver impact to advertisers both in print and online.”
In the past few months, Metro re-launched its website, metro.us, redesigned its print editions and introduced new interactive features such as Blippar, a new augmented reality app.
Metro’s forward-thinking initiatives are what has made it attractive to a younger demographic. According to Scarborough, with a median age of 34 years, Metro has the youngest reader profile in the Hub – 21 years younger than the Boston Herald. In addition, 73 percent of Metro readers are employed, and 53 percent identify as white collar.
Fun facts about Metro Boston readers