Milk smashing — the latest YouTube craze — is causing a mess in some Bay State stores.
The prank involves young people walking down a grocery store aisle while holding gallons of milk. They then pretend to trip, hurling the gallons of milk into the air as they perform their phony fall and let the containers hit the ground and explode in front of an unsuspecting shopper. The whole thing plays out while another person captures it on video to be uploaded online. [videoembed id=123438]
It's happened in at least a few Shaw's stores in Massachusetts, according to a Shaw's employee.
The employee, who did not want to give his name because he was not allowed to comment on the matter, said it happened at his Brockton store on Saturday. The police got involved and have identified the youths involved, the employee said, adding that the stunt is inconvenient for store workers.
"It is a pain because you got to take someone away from the job they're doing and have them go clean up," the employee said.
Messages left for Brockton police and a Shaw's media contact were not returned.
According to The Enterprise, the prank has been pulled at Taunton stores as well. Both Brockton and Taunton police are investigating at least four incidents in recent weeks.
Search for "milk smashing" on YouTube and multiple videos with thousands and thousands of views show up.
"They think that it’s a harmless prank, but it can evolve into something more serious," Taunton police Lt. Paul Roderick told The Enterprise.
The prank appears going international, with some videos showing the stunt being pulled in stores in the UK.
Follow Michael Naughton on Twitter @metrobosmike