A 30-second commercial during this year's Super Bowl costs $4 million.
Thursday's fire in Lowell is the deadliest fire to happen in Massachusetts in 20 years and there are many victims that are in need of help.
The three-alarm fire that tore through the Lowell apartment building killed seven people including three children, but also injured nine people and displaced several residents.
In response, officials have set up a relief fund where people can send donations. The city of Lowell said donations can be sent in a check or money order made payable to "Branch Street Fire Victims Relief Fund." They can be mailed to the Jeanne D'Arc Credit Union, 581 Merrimack St., Lowell, MA 01854 or by dropping off a contribution at any Jeanne D'Arc branch.
"This is a sad day for our community," said City Manager Kevin Murphy in a statement. "To those who have lost loved ones we offer our collective sympathy and support. We will work to assist those displaced in every way we can and I ask our employees and residents to support relief efforts."
Donations can also be made to the Red Cross at 139 Main St., Cambridge, MA 02142 or The Wish Project at 1A Foundry St., Lowell, MA 01852.