In keeping with the holiday spirit of giving, Metro is once again launching Metro Magic, our annual toy drive for underprivileged children in New York, Boston and Philadelphia.
This year marks the 7th anniversary of the toy drive, which was renamed in memory of the man who oversaw the project for more than four years, Tony Metcalf, Metro's longest-running editor in chief. Mr. Metcalf passed away in 2013 from colon cancer at the age of 50.
Mr. Metcalf lit up every year as he saw the faces of children unwrap their holiday gifts. It is our goal to keep that magic alive.
“Tony felt we should use the size and scale of Metro to help other’s and he used enormous dedication and force to execute the project and every year make children in need a little happier during the holiday season,” said Metro’s Chief Executive Officer Yggers Mortensen
“I am proud to continue this project in honor of Tony and I hope all our readers, suppliers and members of the Metro team will help to make this yet another great Metro Magic year.”
Metro has created a wish list at the Target website that readers can access by going to the links listed below.
From there, just choose the toys you wish to donate, pay online using Target’s secure payment system, and your gifts, along with your name attached, will be delivered to Metro’s offices in each city.
So through the rest of November and December, both in print and online at www.metro.us, we will be reminding readers to donate.
This season, we hope you will remember the children who will spend the holidays in shelters or who may not have gifts to open. Even one small gift can make a big difference in a child's holiday season.
Here’s how you can give: