Facebook is working on a "dislike" button, founder Mark Zuckerberg announced Tuesday. 

Business Insider reports that Zuckerberg believes the dislike button has been a long time coming.

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“I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it,” Zuckerberg said during a press event at Facebook's headquarters.

Zuckerberg reportedly avoided the dislike button because he didn't want the social media site to resemble Reddit, which uses "upvoting" and "downvoting" style of interaction.

“That isn’t what we’re here to build in the world,” Zuckerberg said, adding that Facebook will launch the dislike button soon.