The biggest fashion party is back for its fourth installment. But this year you’re not going to wait 30 minutes in line just to score some watered-down Dark ‘n’ Stormys. You’re going to rage at Tracy Reese’s dance party, belt your rendition of “Call Me Maybe” for Michael Kors, share cookies with Karlie Kloss and make out with Kellan Lutz. Maybe not that last part, but we’ve got your guide to a good time.
1: Lord & Taylor
424 Fifth Ave.
6-11 p.m.
212-391-3300
www.lordandtaylor.comMarchesa
This one is for the brave. We expect lines to be crazy as Kim Kardashian sets up shop in the department store (hopefully with Kanye) to promote her new fragrance. Also contributing to the mayhem: Current and past designers from “Project Runway” celebrate the show’s 10-year anniversary.
2: Moschino
401 W. 14th St.
6-11p.m.
212-243-8600
This Goldilocks and the Three Bears-themed soiree will feature a DJ set by brunette “it” girl Alexa Chung.
3: MAC
506 Broadway
7-10 p.m.
212-334-4641
This is sure to be one of the hottest tickets of the night, so get here early if you want to catch “212” rapper Azealia Banks take the stage in-store. Will her pal Karl Lagerfeld stop by? Who knows. But her lipstick collaboration with MAC, the goth-like purple shade Yung Rapunxel, will make its debut.
Meatpacking District
DVF
874 Washington St.
6-11 p.m.
646-486-4800
Guests sip on cocktails courtesy of Tito’s Handmade Vodka and nibble on bites from MPD while receiving fashion advice from Diane von Furstenberg. Or they can just burn up the dance floor. Solange Knowles will man the decks at the event hosted by Allison Williams (HBO’s “Girls”).
Maybelline
Ganesvoort Plaza
14th Street & Ninth Avenue
6-11 p.m.
Don’t have time to primp before the leaving the office? Just trek down to the Maybelline Mobile Color Studio. Pop in for a quick touch-up or mini manicure by the beauty giant’s top artists. Then get your picture taken in their custom photo studio.
Target
441 W. 14th St.
212-206-8280
6-10 p.m.
Ross Mathews, aka Ross the Intern on “The Tonight Show with Jay Leno,” will choose four lucky guests to be the first to enter Target’s pop-up store and win a $250 gift card. The location, only open for one night, will feature goods from the store’s four new designer collaborations, including Kirna Zabete, before they launch nationwide.
Tracy Reese
641 Hudson St.
212-807-0505
6-11 p.m.
Ready to drop it like it’s hot? Head to Tracy Reese for a dance-a-thon, where the designer will judge party-goers’ moves. Each hour, prizes will be distributed to those who throw it down best.
QVC
14th Street & Ninth Avenue
800-345-1555
6-11 p.m.
Reality star-turned-designer Nicole Richie and designer-turned-reality star Isaac Mizrahi will be on hand, along with songstress Jennifer Hudson, who will be debuting her first line for the shopping network.
Revlon
40 Bethune St.
212-366-1114
6-9 p.m.
Pucker up! It’s Revlon’s 80th birthday, and to celebrate, makeup artist extraordinaire Gucci Westman will dole out primping advice while her team gives makeovers. Tickets ($50) get you a consultation with Westman, a manicure, champagne, food and a chance to win two tickets to Rag & Bone’s show. All proceeds go to “Look Good Feel Better,” an organization dedicated to helping cancer patients.
UrbanSpace Meatpacking
437-51 W. 13th St.
212-529-9262
6-11 p.m.
Individual vendors in the boutique center will host parties filled with goodies galore, from Kira Kira (Baked by Melissa cupcakes, Prosecco, a gift with purchases of $250 or more, and 15 percent of all purchases of Japanese-inspired collections benefit the Tsunami Relief Fund) to Wink & Flip (Macaron Parlour snacks, a limited-edition necklace, and a 15 percent off gift card for a later purchase).
Christian Louboutin
59 Horatio St.
212-255-1910
6-9 p.m.
The luxury French shoe shop challenges guests to look at “what lies beneath their soles” with tarot card readers and X-ray light boxes in the store’s windows. Three exclusive styles–all centered on dragon tattoo embroidery–will also be unveiled during the evening. One of them, hopefully, is in your near future.
Midtown
BCBGMAXAZRIA
461 Fifth Ave.
212-991-9777
6-9 p.m.
Sure you can mingle with Max, Lubov and Joyce Azria, but the real reason to stop by is the chance to win a $1,000 BCBGMAXAZRIA wardrobe. All party-goers have to do to enter is show up, get styled in the designer’s threads, and post a picture of their new look on Instagram.
Bottega Veneta
699 Fifth Ave.
212-371-5511
6-10 p.m.
Bottega Veneta will unveil a new eco-friendly bag–of which 100 will be available on a first-come, first-served basis.
Dior
21 E. 57th St.
7-9 p.m.
212-391-2950
You may never grace the pages of Vogue, but now you can have your picture taken by one of the magazine’s top photographers, Arthur Elgort, who will be on hand capturing portraits of shoppers. Bonus: Preview the brand’s new Grand Bal false eyelashes–adorned with Swarovski crystals! Celebrity makeup artist Ricky Wilson will be present to give tips.
GANT
645 Fifth Ave.
6-11 p.m.
212-813-9170
Only one lucky winner will walk away with a $1,000 shopping spree. But even for those who don’t, everything in store will be 15 percent off.
LOFT
1459 Broadway
6-10 p.m.
212-704-4195
LOFT devotees, get ready–everything in store will be 30 percent off all day, and a purchase of $75 or more gets a limited-edition tote. Also expect a live DJ and Prosecco.
Macy’s
151 W. 34th St.
6-11 p.m.
212-695-4400
Play fashion trivia hosted by Michael Kors as he fetes the opening of the “World’s Largest Shoe Floor.” Say “hi” to actress Britt Robinson and put together a Tommy Girl look for a chance to win a Macy’s shopping spree. Swap recipes with chef Johnny Iuzzini and Debi Mazar or touch up your eyebrows with Emily Maynard of “The Bachelorette” at the Benefit Brow Bar. In the mood for something naughty? Roll a cigar at the Men’s Lounge with Scott Disick–he’ll share the floor with the New York Jets cheerleaders, natch.
Opening Ceremony at Ace Hotel
1190-1192 Broadway
6-11 p.m.
212-334-7240
Sing your heart out in the hotel lobby-turned-noraebang as Opening Ceremony focuses on Korea for its second FNO outing at the ACE. Plus, there’ll be plenty of festivities celebrating its 10th anniversary, including personal items from OC friends such as Rodarte, Proenza Schouler and Pamela Love–all on sale for only $10! Proceeds from the FNO event will be donated to Broome Street Academy.
Sephora
597 Fifth Ave.
7:30-9 p.m.
212-980-6534
Marchesa designers Georgina Chapman and Keren Craig will kick off the debut of their new fragrance. Their gorgeous dresses will be on display for guests to swoon over.
Saks Fifth Avenue
611 Fifth Ave.
6-10 p.m.
212-753-4000
Where do shoppers even start at Saks? Estee Lauder’s Tom Pecheux will give consultations, Oscar de la Renta will launch his new fragrance, Darren Criss of “Glee” will sign the September issue of Vogue, Knicks star Amar’e Stoudemire will autograph his new book, and Rebecca Minkoff will host a “ponytail bar.” But the one line we’d endure: Suno’s custom nail bar with Minx Nails.
Upper East Side
DKNY
655 Madison Ave.
6-10 p.m.
212-223-3569
Miss Piggy toasts the members of the 2013 FDNY Calendar of Heroes with some beer and bubbly. Shoppers also receive a special-edition gift with a purchase. Calendar proceeds benefit the
FDNY Foundation.
Max Mara
813 Madison Ave.
6-11 p.m.
212-879-6100
Guests will savor authentic frozen treats from Grom Gelato and enter to win a trip to Milan to watch a Max Mara runway show–and indulge in some real Italian gelato.
Rebecca Taylor
980 Madison Ave.
8-10 p.m.
646-560-2515
Get ready to strut! Lucky magazine editor Lynette Pone will style 15-20 girls in fall looks, which will be published on Rebecca Taylor’s Facebook page. The girl whose style gets the most “likes” gets to keep her outfit.
Swarovski
625 Madison Ave.
6-11 p.m.
212-308-1710
Instagram fashionistas, get your cameras up: Snap a picture of yourself with the hashtag #SwarovskiFNO for a chance to win a $500 Swarovski gift card. There will also be plenty of champagne and giveaways at the store, and a special gift with any purchase of $150 or more.
CH Carolina Herrera
802 Madison Ave.
6-11 p.m.
212-744-2076
It’s wholesome fun at this event benefiting Jessica Seinfeld’s Baby Buggy organization, which helps needy families. There will be treats, face painting and carnival games for the little ones, and cocktails for the grownups.
David Yurman
712 Madison Ave.
6-9 p.m.
212-752-4255
Foodies, this is your spot. Pinch Food Design has got you covered for delectable treats. Four different desserts, inspired by David Yurman’s collections, along with cocktails by Belvedere and Hennessy, will be served.
Bloomingdale’s
1000 Third Ave.
6-11 p.m.
212-705-2000
Bloomies knows how to throw a party. Expect deals, prizes, treats and A-list stars galore, including Pharrell Williams, Matchbox Twenty and Kellan Lutz.
Milly
900 Madison Ave.
6-11 p.m.
212-395-9100
Designer Michelle Smith will mingle and announce the winner of the #MillyNYFashionWeek “Future Perfect” contest. The prize? A two-night stay at the White Barn Inn, two tickets to the Milly by Michelle Smith Spring 2013 fashion show, and $500 credit to shop her line.
Magnolia Bakery at Bloomingdale’s
1000 Third Ave.
7 a.m.-10 p.m.
212-265-5320
Magnolia’s famous cupcake is getting a glam makeover. The bakery is collaborating with Swarovski for the “Swarovski Cupcake,” topped with an edible gem. Also available, the “Fashion’s Night Out Cupcake”–$1 of each FNO cupcake sold goes to New York City AIDS Fund.
Michael Kors
667 Madison Ave.
6-11 p.m.
212-980-1550
Michael Kors, along with celebrities Nina Arianda, Nikki Reed and Kate Upton, will judge the winner of the Kors Karaoke contest, a singing showdown among three popular YouTube singers. The store will also have exclusive FNO items for sale, including gold aviator sunglasses, a cosmetic case and T-shirt.
Missoni
1009 Madison Ave.
6-9 p.m.
212-517-9339
Mingle with Margherita Missoni and shop exclusive rings supporting EDODE, a non-profit dedicated to improving water supplies in African villages.
SoHo
DKNY
420 W. Broadway
646-613-1100
6 – 10 p.m.
We’re calling it: This is the cutest event of the night. Lauren Bush-Lauren and Karlie Kloss team up for an old-fashioned bake sale to benefit the FEED foundation. Kloss will launch her cookie line, Karlie’s Kookies, made with Momofuku Milk Bar, which her model pals Jordan Dunn and Toni Garrn will help serve. Proceeds from the treats and a percentage of event sales will go to FEED.
Helmut Lang
93 Mercer St.
212-242-3240
6 – 11 p.m.
Helmut Lang leads the way for a night of music. On the bill: Brooklyn band La Sera and a DJ set from Sweden-based electro pop duo, Icona Pop. Then enjoy ice cream sandwiches from Coolhaus truck or a Heineken and cocktails courtesy of Death + Company. There will also be a raffle with $250, $500 and $1000 gift cards up for grabs.
Piperlime
121 Wooster St.
212-343-4284
Although Piperlime pop-up stores have emerged in NYC in the past, this is the first one to stay. Celebrate the grand opening of the permanent digs with Rachel Zoe and Olivia Palermo while listening to the sounds of Rev Run & DJ Ruckus.
Tiffany & Co.
106 Wooster St.
212-755-8000
6 – 11 p.m.
Fifth Avenue icon Tiffany & Co. moved downtown. To make nice with their artsy SoHo neighbors, they’ve invited photographer Sean Sullivan of the Tumblr “The Impossible Cool” (7 – 8 p.m.) to hang out. Shoppers enjoy cotton candy ice cream cones and mini chocolate bars while creating their own art on a digital graffiti wall.
United Colors of Benetton
135 Crosby St.
800-535-4491
6 – 10 p.m.
The sweater just got seductive. Part modern art gallery, part pop-up store, this exhibition celebrates Benetton’s sweaters through a collection of knit objects. The installation, called “Lana Sutra,” features wool-covered, life-sized figures posing in “Kama Sutra” positions.
Vince Camuto
532 Broadway
646-532-2684
6 – 10 p.m.
Shoppers who use the app Snapette can virtually window shop and “snap” their favorite pieces from Vince Camuto–whoever gets the most “Love Its” will receive a $500 gift card.
Moncler
90 Prince St.
646-350-3620
In honor of Moncler’s upcoming 60th anniversary, the brand created two limited-edition t-shirts featuring archive images that will be on sale. Check them out and enjoy a cocktail while there.
ASH Footwear
44 Mercer St.
646-422-7098
6 – 9 p.m.
Shoppers can get 15 percent off all purchases and enter a Twitter contest to win a pair of last fashion week’s big hit: ASH Wedge Sneakers. Move to the music of DJ Evan Only and enjoy drinks and photo booths.
C. Wonder
72 Spring St.
212-219-3500
6 – 9 p.m.
Don’t bypass a C. Wonder rep handing out colorful balloons. Bring these babies back to the store for a prize–including mystery gift cards ranging in value from $5 to $250. DailyCandy editors will be in store giving their two-cents on fall fashion trends while lemonade and sweets will be served.
Swarovski CRYSTALLIZED
499 Broadway
212-966-3322
www.swarovski-crystallized.com
Sip on champagne and ponder Yoko Ono’s new Swarovski collaboration of pendants in shapes of keys and locks.
French Connection
435 W. Broadway
212-219-1197
6 – 10 p.m.
Yonkers hip-hop artist Outasight will perform, and shoppers have the chance to score a Fashion’s Night Out-exclusive dress ($72). Free gifts for shoppers who spend $250 or more.
Fifth Avenue
Tommy Hilfiger
681 Fifth Ave.
212-223-1824
7 – 9 p.m.
Savor treats from Van Leeuwen Artisan Ice Cream with classic American hors d’oeuvres while listening to music courtesy of DJ Sammy.
Henri Bendel
712 Fifth Ave.
212-247-1100
7 – 8 p.m.
It’s Las Vegas at Henri Bendel. Shoppers are treated to a performance from Cirque Du Soleil’s Zumanity during a casino theme party. Cocktails will flow thanks to the Mulberry Project and food trucks provide bites galore.
Ted Baker London
595 Fifth Ave.
212-317-1514
6 – 11 p.m.
The British are coming–enjoy fish and chips, cocktails inspired by England and toffee pudding while shopping at Ted Baker London. British DJ Kieran Taylor will be spinning, and those who make a purchase of $200 or more get a “Ted Loves New York” tote.
L’Occitane en Provence
170 Fifth Ave.
6-11 p.m.
212-206-8860
Sip on cocktails courtesy of Bathtub Gin and indulge in frozen treats from Van Leeuwen Artisan Ice Cream garnished with flavors from the south of France. Those who make a purchase of $65 or more receive a complimentary Fashion’s Night Out-exclusive tote bag filled with L’Occitane soap, shower gel and hand cream.
Bergdorf Goodman
754 Fifth Ave.
6-11 p.m.
212-872-8957
Toast to Bergdorf! To commemorate the store’s 111th anniversary, more than 100 designers created exclusive items for the store, which will be on sale during FNO. Author Sara James Mnookin will sign her new book, “Scatter My Ashes at Bergdorf Goodman,” a collection of stories about the shop, while designers like Rachel Zoe and Naeem Khan listen on.
H&M
640 Fifth Ave.
6-11 p.m.
212-489-0390
Finding a cab during FNO is brutal. But getting around during the night just got a whole lot better thanks to H&M’s free double-decker bus service, which will transport shoppers between various H&M locations. Also, enter to get VIP access at H&M’s private Lana Del Rey performance.
Happy birthday, Fresh!
Fresh
872 Broadway
6-8 p.m.
212-477-1100
It’s Fresh’s 21st birthday! To celebrate, co-founder Lev Glazman will mingle with guests and give beauty advice. Artist R. Nichols will create custom stationery for shoppers who spend $125 or more. Nichols has also revamped the packaging on three of Fresh’s famous oval soap bars–Sugar, Patchouli and Hesperides Grapefruit.
