While the American Red Cross sent hundreds of workers to West Virginia Monday to help residents cope with deadly flooding that killed 24, the aid organization was getting beat up on social media for a pool safety poster that was perceived as racist.
The poster, "Be Cool, Follow the Rules," shows several white children who are labeled "Cool" for following pool safety rules, while all children of color are labeled "not cool."
The Red Cross said Monday it would discontinue printing the poster immediately and removed it from their website and Swim App.
"The American Red Cross appreciates and is sensitive to the concerns raised regarding one of the water safety posters we produced. We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone," the Red Cross said in a statement to NBCBLK. "Going forward, we are developing more appropriate materials that are more representative of our workforce and the communities we serve. Our aquatic instructors have been notified of these concerns and we will advocate that our aquatic partner facilities remove the poster until revised materials are available."
The poster went viral after it was spotted by a Twitter user in Colorado.