Thousands of commuters driving through Fishtown during the weekend were exposed to the latest tactic in a Philadelphia lawyer's ongoing fight against Santander Bank.
At 6 a.m. Friday, a billboard went up over I-95 near the interchange with I-676 that looked just like an ad for Santander Bank.
Same color. Same logo. Different message.
“Santander: The Bank That Robs You,” the electronic billboard reads, with “Paid for by peruto.com” in fine print below.
“It may get me sued, but I'm in it to win it,” said Philly defense attorney Chuck Peruto, who is suing Santander over what he claims is fraud, while picketing outside Santander under the Clothespin in Center City on Friday around noon. “They robbed me.”
Santander declined to comment on Peruto's billboard.
Peruto plunked down $25,000 for the billboard after months trying to find an advertising company willing to let him put it up. A company agreed to accept his billboard idea only after he agreed to accept all legal liability related to it, he said.