A fashion destination – Metro US

A fashion destination

Fashion-savvy types are all a-twitter about the The Bay’s new fall fashion lineup — and in Toronto, the re-launch of The Room.

“The Bay is focusing more than ever on fashion, including categories of apparel, shoes, handbags and cosmetics,” said Suzanne Timmins, fashion director at The Bay. “Through our brand assortment, we will put The Bay on the map in Canada as the fashion destination.”

More than 700 brands were dropped to make room for more desireable lines. As well as doubling the department store’s stock of higher-end brands, Timmins confirms an increase in mid-priced offerings, and well-known labels such as Juicy Couture, Theory, Diesel, Hugo Boss, T Tahari and BCBGGeneration are hitting the racks as well.

“The fashion merchant team at The Bay selects brands that will appeal to our different types of customer,” Timmins told Metro via email during a jam-packed schedule of fashion-week shows and photoshoots. “We will have a deep and broad selection of merchandise to attract both the fashion shopper and the pragmatic fashionista who wants value and covets timeless classic pieces, mostly from mid-priced brands such as Lauren by Ralph Lauren.”

Most anticipated in fashion circles was the now-open renovated and revitalized The Room, masterminded by The Bay’s president and CEO Bonnie Brooks. Formerly the St. Regis Room, it was “the first high-fashion destination in the city of Toronto, arguably Canada, dating back to the early 1930s,” said Timmins. “The Room will once again reign as one of Toronto’s must-visit designer headquarters,” Timmins stated.

Featuring a swanky re-design by celebrated designers Yabu Pushelberg, known for their work on projects such as The Hazelton Hotel in Yorkville, The W in Times Square, New York, and a slew of prestigious retail locations internationally, the glamorous third-floor space houses a range of key luxury labels such as Balmain, Matthew Williamson, Erdem and Proenza Schouler. At 21,500 square feet, it’s more than double the size of the original department.