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Adobe taps startup Bolt to add one-click checkouts to commerce sites – Metro US

Adobe taps startup Bolt to add one-click checkouts to commerce sites

The corporate logo of software company Adobe is seen in
The corporate logo of software company Adobe is seen in Posa Studio school in Caracas

(Reuters) – Adobe Inc on Thursday said it was partnering with San Francisco-based startup Bolt to add one-click checkouts for retailers that use Adobe’s e-commerce software tools.

Once known for software such as Photoshop, Adobe has branched out into digital marketing and e-commerce tools for retailers.

Offering a one-click checkout feature to the merchants that use Adobe’s tools will help them compete against Amazon.com, which has long had such a feature. It will also help Adobe compete for merchants against rival Shopify Inc, which has its own one-click checkout technology called Shop Pay.

Under the deal, Adobe’s customers can integrate Bolt’s one-click feature into their checkout screens. Bolt has a network of about 10 million shoppers, and if it has seen a shopper before, it can fill in their payment details, an otherwise burdensome step when many shoppers abandon their cart.

“We see a 60% higher conversion rate when we’re able to pre-populate all of that information,” Bob Buch, chief business officer of Bolt, told Reuters.

Bolt will charge a fee to merchants when its network helps them make a sale, but Bolt and Adobe said they are still working on the financial details of the partnership.

Adobe also recently announced it will offer payment-processing services for merchants, but Justin Merickel, vice president for business development at Adobe, said merchants don’t need to use Adobe’s in-house payment processing to use the Bolt tools.

Jordan Jewell, research director for digital commerce at IDC, said the deal is the latest in a string of Adobe partnerships, such as a deal with FedEx Corp to ease shipping complexity, aimed at helping merchants compete with Amazon, which held a patent on one-click checkouts until 2017.

“For Adobe, it’s about emulating what Amazon is doing and what Shopify is doing as well,” Jewell said.

(Reporting by Stephen Nellis in San Francisco; Editing by Leslie Adler)