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Disney CEO says 40% of upfront ad sales went to streaming or digital - Metro US

Disney CEO says 40% of upfront ad sales went to streaming or digital

FILE PHOTO: A screen shows the trading info for The Walt Disney Company company on the floor of the NYSE in New York

LOS ANGELES (Reuters) – Walt Disney Co’s advertising revenue for the upcoming fall television season rose by “double-digits” from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.

About 40% of sales during the “upfront” sales period went to streaming or digital ads, Chapek said at Credit Suisse’s virtual Communications Conference.

(Reporting by Lisa Richwine; Editing by Leslie Adler)

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