By Noel Randewich
SAN FRANCISCO (Reuters) – Shares of Eastman Kodak Co
The storied Rochester, New York-based company said in a statement it is launching a cryptocurrency called “KODAKCoin” for photographers, part of “KODAKOne,” an image rights management platform in a licensing partnership with WENN Digital.
The platform uses blockchain technology, the backbone of bitcoin and other digital currencies that have surged in recent months and raised fears of a price bubble.
The stock was last up 92 percent at $5.95 in midafternoon trading on the New York Stock Exchange, off an earlier high at $6.65.
The film pioneer founded over a century ago has struggled to transform itself into an imaging software and technology company. Kodak was a Dow Jones Industrials <.DJI> component until April 2004, and its stock has slumped 90 percent since it emerged from bankruptcy in 2013.
Several other companies in recent weeks have been rewarded with sharp rises in share price after announcing their transformation into cryptocurrency businesses.
“This is getting ridiculous,” said Dennis Dick, a proprietary trader at Bright Trading LLC in Las Vegas. “From a fundamental point of view, none of this makes sense.”
Soft drinks maker Long Island Iced Tea has more than doubled since it said it was shifting its focus to blockchain technology and changing its name to Long Blockchain Corp
Also on Tuesday, Inpixon
WENN Digital belongs to WENN Media, which provides photos to websites and media.
(Reporting by Noel Randewich, Editing by G Crosse and Matthew Lewis)