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New York-based photographer creates beards with soap suds

Mindo Cikanavicius used soap suds to create distinctive beard styles in his series called "Bubbleissimo."

You may have thought the beard bubble had burst but a photo series called “Bubbleissimo” shows why the trend’s sticking around.

New York-based photographer Mindo Cikanavicius used soap suds to create these distinctive styles to show the ephemeral nature of fashion.

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What is the story behind the Bubbleissimo series?


The inspiration came from observing how beards have peaked in popularity in recent years. This project examines modern men and their obsessions with facial hair, and how it personifies masculinity.

Is there any kind of criticism aimed at hipster beards?

Not really. I just think a lot of people like to jump on the bandwagon when it comes to mocking the hipster style.

Why did you choose bubbles for this project?

The bubble soap beards and moustaches were applied to show how fragile manliness can be in today’s society. Also, I chose bubbles because they’re temporary, like a trend; they pop when they reach their end.

Was it difficult to work with a material like bubbles?

The biggest challenge was trying to find the right ingredients and formula for the soap suds, so that they would stick on the models’ faces for a longer period of time. I hired special FX artist Heidi Pakdel who was able to shape the beards to the style I wanted to achieve. They didn’t last very long and I had to be quick directing and taking pictures.

What message do you want to spread with this series?

The goal was to create fun and entertainment.

– By Daniel Casillas

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