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What the hell is happening in PSY's newest music video 'Daddy'?

The video features Psy’s face digitally plastered onto the body of a small boy.
YouTube

PSY, the Korean popstar who brought the world the 2012 K-pop hit “Gangnam Style” is back with a new and mildly unsettling video for his single “Daddy.”

Much of the video featuresPSY’s face digitally plastered onto the body of a small boy, who uses his dancing to entertain, bewilder and flirt with school girls, teachers and pretty much everyone.

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Later on in the videoPSYdresses up as an older version of himself who joins the creepy younger version ofPSY, and the modernPSYfor a mind-bogglingly odd dance.

First, what is is even happening in this video?

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And second, what is this song even about? Here are some choice lyrics:

How do you like me now
How do you like me now
How do you like me now
How do you like me now

Hey where did you get that body from
Where did you get that body from
Where did you get that body from

I got it from my DADDY
I got it from my DADDY
I got it got it

Hey where did you get that body from
I got it from my DADDY
I'm a life companion of a beautiful lady
Hold up wait a minute

At the end of the day the video is strange (which is very on brand forPSY) and “might entertain you if you’ve never seen anything on YouTube before,” asSpinso wonderfully points out.

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Check out the full video below:

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