With a new university comes a new logo.
And it came at a cost of $69,500, according to Mount Royal University’s marketing department.
Seven rounds of drafting, 91 iterations and extensive community consultations later, the school has an emblem that represents a number of core values, according to Lucille Gnanasihamany, director of marketing.
The university’s website describes the logo’s top as being books that resemble higher learning and the opening of doors; they are also M’s standing for Mount Royal University. The M’s come together to appear like the maple leaf, representing the Canadian aspect.
While it may appear simple to the layman, Gnanasihamany said it’s a matter of opinion.
“Some may find it simplistic, some may find it genius,” she said.
The school’s students’ union accepted the logo’s cost and that it was approved at many levels.
“I would imagine this figure went through a lot of different bodies at Mount Royal, and the figure would have been talked about a lot because Mount Royal is a very transparent campus,” said Robert Jones, vice-president external for the Students’ Association.