The Be Visible, Be Certified campaign, a collaborative effort between several Canadian injury prevention organizations, had its national launch at Grand Parade in Halifax yesterday.
The campaign encourages people to wear proper reflective gear while walking and cycling. But Ismael Aquino, co-chair of Safe Communities HRM, said the campaign is also about setting an example.
“The Being Visible campaign is about people being visible in the community, wearing their gear so they can be seen,” Aquino explained. “But also to show other people examples, like if they’re wearing a helmet it’s a good example to other people.”
Aquino said the campaign will also put emphasis on first aid and CPR training.
“If (people) are certified in first-aid training, it reduces their personal injury by about 40 per cent,” he said. “But it also means that if something happens, they’re able to respond and prevent that injury from getting worse.”
Several students from Sir John A. Macdonald High School were in attendance at the event, and will soon begin training to get their first aid certification.
According to Aquino, the students will be the first in Canada to be certified under this new campaign.