Side Profile selfies
The side profile selfie movement. Photo: Twitter

Body positivity campaigns teach us to cherish our curves, our skin, any part of us we may deem flawed. But for all the "flaws" out there worth celebrating, big noses have seemingly never been the center of conversation — until now. Radhika Sanghani, a 27-year-old freelance journalist based in the UK, started a social media campaign promoting the one way to capture big noses in all their greatness: side profile selfies. She stresses that every bend, every bump is unique and far from ugly (it's your face after all). 

 

Last week she tweeted, "Breaking the big nose taboo with my new campaign on the #sideprofileselfie!! Let’s stop hating our noses for not being tiny, little snubs and learn to love them by sharing a #sideprofileselfie."

 

"I’ve spent my whole life hiding from a side-profile photograph," Sanghani explained in a personal essay for the website Grazia Daily. "Every time I see a camera I know exactly how to position myself so my nose isn’t captured on film in its full, crooked glory. I know I’m not the only one — and I want you to help me put an end to it."

 

She went on to say that big noses have been "taboo for too long" in our society. "We've seen the unfiltered spotty skin, the stretch marks, the cellulite and the body hair all being reclaimed as our own and beautiful online. But noses are still hidden in subtle head tilts and awkward poses. We need change."

 

Side profile selfies

"People with strong profiles end up feeling unattractive, and even ashamed of their big noses," Sanghani told TODAY Style when asked why she started the campaign. "I’ve definitely felt this in the past which is why I really wanted to help other people, especially larger-nosed ladies, embrace their noses."

Sanghani’s message has inspired hundreds — women and men alike — to post side profile selfies and use the hashtag with pride.

"For the first time big-nosed people are owning their noses," Sanghani said, "and inspiring others to do the same!" 

Her Twitter bio now dubs her the "nose queen" of side profile selfies — as it very well should.