Swanepoel says Cindy Crawford’s iconic Pepsi campaign was one of her inspiration|Russell James1/2
Swanepoel says Cindy Crawford’s iconic Pepsi campaign was one of her inspiration|Russell James
|Russell James2/2 |Russell James
Not many brands can boast having an ‘angel’ watching over their label but for MOTHER, it’s a reality. Candice Swanepoel, the Victoria’s Secret pin-up, has designed her first ever Nineties-inspired capsule collection — Candice Swanepoel + MOTHER — for the LA-based fashion house, including shorts, high-waisted bleached jeans and a cheeky top emblazoned with the “I Want To Swim In The Swanepoel”. That’ll get the boys going. The 26-year-old South African models tells us why she (literally) put her name on the limited edition looks, which will in part, help fund pediatric HIV charity mothers2mothers.
Why did you decide to collaborate with MOTHER?
MOTHER approached me with this project, and after I met the team I knew it was the perfect partnership because I could not only try my hand at designing my own line and learning what it takes, but also help a great cause at the same time.
How were you involved in the creative process?
They gave me complete freedom to make the denim I love. I chose everything from the washes, fits and styles to directing the campaign shoot. I got to put so much of myself into it.
What is your favorite piece in the collection?
One of my favorite pieces is the The Stunner in Hijacking the Runway. It’s a high-rise rigid denim that molds to your body over time. The wash is light blue with distressing and holes on the knees. I love to wear it with a simple white button down.
What kind of girl did you have in mind when you created the collection?
The collection is designed for a girl who loves the Nineties — most of the collection is comprised of high rises and fits from that time period. I drew inspiration from the off-duty street styles of supermodels from the 90's. I was especially influenced by Cindy Crawford’s iconic Pepsi campaign where she’s wearing short shorts, as well as images of Kate Moss and Drew Barrymore.
Tell us about the charity aspect?
Being South African, I’ve seen the devastation that HIV/AIDS has caused my country and the whole of Africa. Through my collaboration with Mother, I am so grateful that I can raise awareness about this and support the organization, mothers2mothers, which is saving lives and empowering pregnant women and mothers. I hope everyone will support our efforts and make a ton of money for this amazing organization, and, in doing so, help us save lives.