With the help of the publicity generated by appearing on the TV show Dragon’s Den, a local potato chip manufacturer introduced his brand to the rest of the country.
And yes, the Dragons did offer Sepp Amsier a deal, but the maker of Hardbite Potato Chips turned it down.
But not the exposure, which helped him find new Canadian buyers — Hardbite is already well known in Asia.
Amsier is banking his continued success on the trend toward healthier food choices.
“It’s crucial in this day and age because I know British Columbians are becoming more careful with what they eat and want more natural, nutritious foods,” he said yesterday.
Hardbite chips are trans-fat free, cholesterol free and have a low sodium content.
“I take a competitor’s bag and mine to prospects and I win every time,” Amsier said.
He was at the two-day Grocery Showcase West, which opened yesterday at The Vancouver Convention and Exhibition Centre.
The show, with more than 350 exhibitors, is the largest of its kind in Western Canada.
