SeeThe Signs: Amarillo is an oddball place, but perhaps its King Oddball is Stanley Marsh, III — heir to an oil and gas fortune and madcap artist. He has erected scores of mock traffic signs with slogans like, “Road Does Not End.” Funny and strangely affecting.
WearA cowboy hat: They love horses in Amarillo, and there are many ranches you can visit to see, well, real ranchers. A cowboy hat, check shirt and denim is de rigueur.
EatAt Sharky’s: Sharky’s Burrito Co. (1612 S. Georgia St.) is fast becoming legendary. Simply huge, delicious burritos for a few dollars. This is not to be missed.
Dos and don’ts» Do: Visit Cadillac Ranch
Iconic piece of ’70s pop art, courtesy of that man Stanley Marsh again. Essentially 10 Cadillacs buried nose-down in the dirt in a field just outside of town. It’s very, very surreal. You can play on them, too!
» Do: Say anything ...
... so long as it’s infused with Christian decency and Southern good manners. They take both very seriously.
» Don’t: Badmouth the Lord
Seriously. This is the buckle end of Bible Belt America and you mouth-off at your peril.
» Don’t: Say: “Do you have a vegan option?”
Meatpacking is Amarillo’s main employer, and the region supplies more than 25 percent of the nation’s meat. It is also home to the Amarillo Gun Club, a leading trap-shooting organization.