Nudge
Author: Richard H. Thaler and Cass R. Sunstein
Publisher: Penguin Canada
Price: $17.50 (Paperback)
We all know what it feels like to overindulge. While it may be immediately gratifying to drop $200 on a new outfit or skip cooking dinner for fattening fast food, we can’t escape the consequences of making a bad decision. In Nudge, the authors explore decision-making and how to avoid mistakes in areas from investment and education to food and health. Combining behavioral studies with the knowledge of human tendencies, Thaler and Sunstein outline the value of “choice architecture” in making better decisions for individuals, government, companies and charities.
