Colorful imagery made of 3M Post-it notes has recently taken over several office buildings’ windows on Canal Street as advertising agencies have engaged in a “Post-it war.”
Near the corner of Canal and Varick streets, office windows are starting to look like those in an elementary school as colorful designs made of Post-it notes stuck inside the glass are spreading across several companies’ offices, AdWeek reported.
“We saw that Getty had put up some really cool Mario Brothers, and we were like ‘Oh my God, we’re in trouble. We have to get a little more creative,'” Tasha Hanna, who works for Havas Worldwide, told NY1. “And my co-worker did the Batman symbol, and that’s when it really started kicking into gear.”
Havas Worldwide, Cake Group, Horizon Media, Biolumina, and Harrison and Star were some of the agencies participating in the Post-it one-upmanship, according to AdWeek, which added that the #Canalnotes and #Postitwars hashtags have been trending on social media with photos of the colorful designs.
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“I didn’t realize how big of an advertising area this was, though, and how many more advertising firms were in the building across the street,” Hanna said to NY1. “So it seems like some of us kind of knew each other. It was a bit of a conversation.”
Last week, when 3M saw that the Canal Street Post-it war was underway, the company was quick to offer free supplies to those taking part,AdWeekreported in a separate article.
“When we heard about the influx of agencies interested in participating, we immediately jumped in and provided Post-it Super Sticky Notes so that more people can get involved,” Jeff Hillins, global business director for 3M’s Stationery and Office Supplies Division, told AdWeek.