UPDATE: The Alcohol and Tobacco Tax and Trade Bureau acknowledged that it approved Palcohol by mistake and will rescind the approval, reports Time.
Ever wish your booze could get a Tang or Crystal Light makeover? That day is almost here, thanks to a new product called Palcohol: Soon, you’ll be able to mix a drink by just adding a powder to water and stirring. Palcohol has received approval from the Alcohol and Tobacco Tax and Trade Bureau, but you can’t buy it yet.
Here are five things you need to know about the upcoming product.
1. You can’t snort it: Well, you can, but only if you want to snort half a cup of it in order to get the buzz of a single cocktail. The makers of Palcohol changed the formula and added volume to the powder: “You would feel a lot of pain for very little gain. Just use it the right way.”
2. It’s great for hiking and camping: Ever wanted to kick back and sip a mojito in front of a campfire without carrying bottles of alcohol? If so, you’re in good company: That’s how creator Mark Phillips came up with the idea to sell powdered alcohol. “Mark is an active guy,” according to the Palcohol website. “Hiking, biking, camping, kayaking, etc. After hours of an activity, he sometimes wanted to relax and enjoy a refreshing adult beverage. But those activities, and many others, don’t lend themselves to lugging heavy bottles of wine, beer or spirits.”
3. It’s gluten-free: You were worried about that, weren’t you? But fear not: Palcohol contains alcohol, natural flavorings (careful — those flavors may have beaver anal fluid in them), Sucralose as a sweetener and no gluten.
3. It comes in four flavors and two spirits: Palcohol comes in cosmopolitan, mojito, “Powderita” (like a margarita, only powdered) and lemon drop flavors. You can also get powdered vodka or powdered rum.
4. It will probably be released in the fall: The makers of Palcohol hope to release the product this fall.
5. You can cook with it: Palcohol’s website suggests adding these powders to vodka sauce or guacamole. These powders could take boozy cupcakes to the next level. Do we smell a Palcohol cookbook in the works?
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