Everyone knew Sacha Baron Cohen wouldn’t be walking the red carpet in your standard penguin suit. After the ban had been lifted on him appearing at this year’s Academy Awards arrival gauntlet in character, a publicity stunt for his upcoming movie “The Dictator” seemed well in order. And of course, like his appearance at the MTV Movie Awards – in which he landed crotch-to-face on Eminem in order to promote “Bruno” this trick centered on humiliating a fellow celebrity. Eminem was in on it, but we’d find it hard to believe that Ryan Seacrest was expecting Baron Cohen to spill what he described as the ashes of Kim Jong-il all over his suit.
Baron Cohen cued up to have a quick chit-chat with Seacrest, who had been dazzling E!’s audience all night with sparkling insights on designer gowns. Baron Cohen, as the Dictator said he was wearing a suit by John Galliano and socks from KMart because, “as Saddam Hussein once said to me, socks are socks, don’t waste money.”
Bearing an urn with the face of Kim Jong-Il, he said he brought the deceased leader’s ashes to the Oscars red carpet because “it was his dream to come to the Oscars and be sprinkled on the red carpet and on Halle Berry’s chest, again.” He then leaned in and spilled the contents onto Ryan Seacrest’s suit. Poor Ryan stared sadly at his suit, not believing what had just happened. For the following four interviews all he could talk about was the “Bisquick” that Sacha Baron Cohen had just spilled on him. Tina Fey, Emma Stone, Antonio Banderas and Melanie Griffith just had to sympathize.