Tickets to nine Ottawa Senators home games will be cheaper next year.
In an effort to boost game day attendance, the hockey club is eliminating gold and silver game categories as of New Year’s Day.
That means tickets to eight games will be reduced by 20 per cent, while the March 16 game against the Toronto Maple Leafs will discounted by 30 per cent.
Fans who have already purchased tickets will receive a refund for the difference in price.
“I want our players to benefit fully from the home game advantage,” said Eugene Melnyk, owner of the Ottawa Senators. “The support, energy and atmosphere that our fans create at Scotiabank Place is vital to our team’s success.”
This is the latest in an effort to reverse a trend of declining attendance at Scotiabank Place. Last week, the teams announced a series of initiatives aimed at increasing season ticket holders.
The Senators are also looking to set an attendance record for women’s hockey in Canada when Canada’s national team takes on Team USA on Jan. 1.
As of Monday, more than 13,200 tickets had already been sold.