After 19 home games this year, the Senators are near the bottom of Canadian teams when it comes to attendance.
Average attendance per game so far this year is 17,871 with three sellouts, which is down 6.6 per cent from last season.
The season ticket base is slightly over 10,000. That’s down from 11,500 last year and 13,000 in 2007 — the season following the team’s Stanley Cup final run.
“We’ve had a couple of years where we haven’t met our high standards and expectations and that is where we’ve seen the decrease,” said club president Cyril Leeder. “We like to have a winning team here in Ottawa. We demand it of ourselves and our fans demand it.”
To encourage season ticket holders to hang on to their tickets, and to attract new fans, Leeder announced a number of incentives to encourage season ticket holders Thursday.
All season seat holders will see at least a two per cent price decrease next year and they could get an extra two per cent if they purchase tickets early. There will be even deeper reductions for areas of the rink that are traditionally hard to sell, said Leeder.
Season seat holders will be able to purchase tickets for the first two rounds of playoffs at the same price as regular season games. They will also be able to purchase additional playoff tickets at a discounted price.
Anyone who has held season tickets for five years or more will also get free parking at Scotiabank Place.
Starting Thursday, season seat holders will also be able to trade their tickets for another game of equal or lesser value, if they can’t make it to a game.