Artist and bona fide Instagram star Donald Robertson’s latest venture — a children’s book set in the fashion world — wasn’t his idea.
“My wife had had it,” says the fashion industry vet, who had previously worked as a creative director at beauty giant Estee Lauder. “She was like, ‘Enough “likes”; try to do something that is tangible. I want sales. I don’t want “likes” — I want sales.’”
The result: “Mitford at the Fashion Zoo,” a book based on Robertson’s wildly popular Instagram posts starring a giraffe who works for a powerful magazine-editor panda, who bears a striking resemblance to Anna Wintour.
While the father of five has recently traded the hustle of New York for the palm trees of Los Angeles, he is currently painting the Big Apple in his signature gaffer-tape-covered pop art as the subject of concept store STORY.
We caught up with Robertson to find out what he reads to his kids (the real stars of his feed) and what the Vogue editrix has to say about that cameo.