Google has ditched its plan to open its first-ever retail store in New York City, Crains New York reported Tuesday.
The 5,442-square-foot space, located at 131 Greene St. in SoHo, was leased last year, a source told Crains. Google reportedly put $6 million into renovating the store, and is now looking to rent it annually for $2.25 million.
With several Apple stores located throughout the city, including one in SoHo, and a Microsoft flagship store just opening on Fifth Avenue, Google was aiming to compete in the local retail market, Crains reported.
The plan was for the New York store to be one of its first brick-and-mortar locations, with more stores opening, and selling products that included Chromebook and smartphones that run its Android operating system, Crains reported. But Google apparently hasn't abandoned its retail ambitions, as it opened a kiosk inside a London electronics store earlier this year.
Before trying to sublease the SoHo space, Google "significantly renovated and restored" the space, according to Crains. Here's a look at what the Google store may have looked like.