New England Patriots head coach Bill Belichick calls anything social media “MyFace.” Simple enough.

So what are we going to call the new fantasy sports empire that is the DraftKings – FanDuel merger?

DraftDuel? FanKings? Both actually aren’t horrible.

In the end, though, expect just one of the names to remain as the companies won’t want to lose the brand identity that they’ve already established.

DraftKings CEO Jason Robins and FanDuel CEO Nigel Eccles will have to brawl over what to name their new baby. The deal is more or less a 50/50 split.

"We have always been passionate about providing the best possible experience for our customers and this merger will help advance our goal of building a transformational global sports entertainment platform," Robins said. "Joining forces will allow us to truly realize the potential of our vision, and as a combined company we will be able to accelerate the pace of innovation and bring a richer experience to our customers than we ever could have done separately."