1) Apple didn’t want to pay artists.
Apple announced it’s attempt to jump into the music streaming stampede early June with it’s new music service called Apple Music. The service costs $9.99 a month with a three-month free trial.
However what Apple did not mention was that it did not plan on paying artists for this free three month trial period. Enter Taylor.
2) Taylor wasn’t cool with that and shamed Apple.
Taylor Swift published an extensive letter titled “To Apple, Love Taylor” on her Tumblr that essentially called out Apple for not paying artists during these three month trial periods. Taylor called it “shocking, disappointing, and completely unlike [the] historically progressive and generous company.”
“We don’t ask you for free iPhones,” Taylor jabbed last before twisting the knife. “Please don’t ask us to provide you with our music for no compensation.”
3) This isn’t the first time Taylor has made a stand
This is not the first time Taylor Swift has made a stand for musicians and how they are paid. Last year Taylor withdrew her music from Spotify saying in an interview with Yahoo “I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of this music.”
Spotify’s CEO fired back in a blog post writing that piracy did more damage to Musicians’ bottom line:
“Today, people listen to music in a wide variety of ways, but by far the three most popular ways are radio, YouTube, and piracy – all free. Here’s the overwhelming, undeniable, inescapable bottom line: the vast majority of music listening is unpaid. If we want to drive people to pay for music, we have to compete with free to get their attention in the first place.”
As of today, Taylor’s music is still not on Spotify.
4) Taylor won her duel with Apple
Shortly after being publicly shamed by Miss Swift Apple announced via a series of tweets that it would pay artists during the three month free trials of its music services: