It can be tough to get noticed amid the chain’s burgers, so the chain is looking for new flavor ideas to shake up its frozen custard. Convince the Shake Shack team that your flavor is the best, and you’ll get to develop it with the chain’s culinary director, Mark Rosati. It’ll then be the custard of the week at every Shack in the country.
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You can already get pretty creative with the ingredients they have on hand, including chocolate truffle cookie dough, cannoli shells and Belgian waffles, and their most recent special flavor of the month was Miso Caramel, so the creativity bar is already pretty high.
Entries (one flavor per day, if you’re feeling inspired) are being accepted until Jan. 31 through Facebook.