Forget the health food store eye cream and put down that beeswax balm — organic beauty products just got luxe. But who’s going to spend $100 on an all-natural moisturizer? “Vain people like me that want products that actually work,” says Gwyneth Paltrow, with a laugh.
The Academy Award-winning actress and healthy lifestyle maven, who first got into clean living after her father was diagnosed with cancer, just released a high-performance skincare line.
“I wasn’t finding that efficacy in products at the health food store,” she explains. “I thought there must be a way to create incredible beautiful products that are not toxic.”
In partnership with Juice Beauty and named after Paltrow's successful lifestyle brand, Goop's collection of six age-defying skincare products are made with at least 73 percent certified organic ingredients.
We chatted with Paltrow about her favorite products, her efforts in getting a clean beauty bill passed and the cringe-worthy products her daughter brings home. (Yes, even Apple can't resist some bargain eye shadow.)