Madame Tussauds, known for creating wax sculptures of famous people for 200 years, may not seem like the place to step into our digital future. But just as it’s given visitors a way to escort J.Lo down the Oscars red carpet, it’s now home the next level of living the dream: hyper-reality.
That’s what immersive entertainment company The Void calls its next-level virtual reality experience, Ghostbusters Dimension, created in partnership with Sony Pictures and now open at Madame Tussauds New York. You and up to three teammates gear up in proton packs, VR helmets and wireless rifles that look right out of “Tron” to exorcise an NYC apartment building of spectral menaces ranging from cute and small to very big and angry.
“We saw a real early beta of 'Ghostbusters Dimension,' and it took a 10th of a second for us to realize, ‘Wow, we’ve gotta do this as quick as possible,’” says Eric Fluet, head of marketing and sales at Madame Tussauds. The museum also created a walk-through experience featuring new “Ghostbusters” sets and, of course, its four leading ladies. “Dimension” further hints at the museum’s evolution into a fully immersive experience: “It truly feels like you’re actually in the movie,” he says.
The list of what makes “Dimension” unique is, in one word, endless. We asked James Jensen, co-founder and chief visionary officer at The Void, for a peek behind the curtain.