Today's Apple unveil is expected to break the Internet, so be prepared.
An updated iPhone 6 -- the iPhone 6S and iPhone 6S Plus -- is the main event.
Apple will broadcast the event live on a dedicated live streaming site that can be reaached here. The event begins at 1 p.m. EDT.
The experts are saying a lot of what is happening today is refinement. A day for Apple to take its core top sellers and polish them with hardware updates, more power and new features.
The iPhone upgrade will come with more power, an even better camera (is that possible?) and Force Touch, technology that reacts to the amount of pressure placed on the glass.
RELATED: Apple's pressure-touch glass.
The two phones are expected to stay the same size.