Sacha Baron Cohen hasn’t been doing the press tours for his movies and shows entirely in character for his new film, “The Brothers Grimsby.” One reason: Unlike Ali G, Borat and Bruno, his newest character — Nobby, the Northern English hooligan and layabout at the helm of the action-comedy — is too new and not widely known.
But he did some interviews in character — including this one. We spoke to Cohen-as-Nobby for the dirty, crazy, politically incorrect movie, which finds him reuniting with his long-lost-brother (Mark Strong), who just happens to be a Bond-ian super-spy.
Do you ever feel ashamed?
Well, I’m hungover, I’m covered in vomit, my older son’s been arrested for burning down his school and my nine-year-old just got his probation officer pregnant. So today, no, I’m not ashamed, I’m proud. I’m also proud that apart from me, four other cast members in this movie are actually from Grimsby, which makes it the town’s biggest employer! I don’t believe in shame. I think life’s about balance — fun and responsibility. Yes, have a drink, yes, have a smoke, yes, have a little gamble, maybe even drugs… but then it’s homework and straight off to bed. I’m a tough dad, but you have to be.
Russia’s been in the news a great deal of late. What do you know about the country?
When I became a spy, I had to learn all sorts of amazing facts about Russia. For example, I’ve noticed from my research — Bond films and pornography — that Russian women are generally sexier than the girls where I’m from. When the Vikings arrived in England — raping and pillaging — and got to Grimsby, they said: “Do you know what? Let’s maybe just do some pillaging here.”